Question: What Are The 12 Brand Archetypes?

What are archetypes in English?

archetype \AHR-kih-type\ noun.

1 : the original pattern or model of which all things of the same type are representations or copies : prototype; also : a perfect example.

2 : a transcendent entity that is a real pattern of which existing things are imperfect representations : idea..

What are Jung’s 4 major archetypes?

Jung claimed to identify a large number of archetypes but paid special attention to four. Jung labeled these archetypes the Self, the Persona, the Shadow and the Anima/Animus. The persona (or mask) is the outward face we present to the world.

What is Apple’s brand personality?

The Apple brand personality is about lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology.

What brand archetype is Amazon?

In the case of Amazon, literature allocates the brand in the Explorer archetype, and empirical results placed it in Sage (both archetypes belong to the Independence and Fulfillment cluster).

What is Carl Jung’s theory?

Jung believed that the human psyche had three parts: the ego, personal unconscious and collective unconscious. Finally, his dream analysis was broader than Freud’s, as Jung believed that symbols could mean different things to different people.

What are the 12 archetypes?

Twelve archetypes have been proposed for use with branding: Sage, Innocent, Explorer, Ruler, Creator, Caregiver, Magician, Hero, Outlaw, Lover, Jester, and Regular Person.

How many archetypes can you have?

twelveThe term “archetype” means original pattern in ancient Greek. Jung used the concept of archetype in his theory of the human psyche. He identified 12 universal, mythic characters archetypes reside within our collective unconscious. Jung defined twelve primary types that represent the range of basic human motivations.

How do I find a shadow self?

One of the best ways to identify your shadow is to pay attention to your emotional reactions toward other people. Sure, your colleagues might be aggressive, arrogant, inconsiderate, or impatient, but if you don’t have those same qualities within you, you won’t have a strong reaction to their behavior.

Are archetypes stereotypes?

archetype – the original pattern or model from which copies are made; a prototype … an assumed ideal pattern. stereotype – a preconceived and oversimplified idea of the characteristics which typify a person, situation, etc.; an attitude based on such a preconception. … Stereotype is invariably negative/pejorative.

Are archetypes real?

Archetypes are quite real. They are all around as figures in mythologies, religions, and even in our dreams. … Archetypes can take different symbolic forms in representation, they exists in abundance. Archetypes exists as unconscious forces that guide and posses our personality.

What is a female archetype?

An archetype is to the psyche what the body is to the mind. In Jungian psychology, there are seven feminine archetypes that prevail in contemporary western society—the mother, the maiden, the queen, the huntress, the sage, the mystic, and the lover.

What are feminine archetypes?

Jungian Psychology explains that there are 7 Feminine Archetypes; the Maiden, the Mother, the Huntress, the Wise Woman, the Wild Woman (or Mystic), and the Queen. … We can use these archetypes to reflect on the qualities that we already possess, and the energy we want to cultivate more of.

What are the 13 archetypes?

There are 13 seduction archetypes; the siren, the sophisticate, the boss, the bohemian, the coquette, the goddess, the enigma, the sensualist, the lady, the diva, the empress, the ingenue and the gamine.

What brand archetype is Tesla?

The Tesla brand is indelibly linked with Elon Musk similarly to Steve Jobs with Apple. Elon has big ideas to change the world and pride himself on questioning the status quo — he shares the Magician brand archetype. The public image of the leader has a big impact on how we perceive the brand.

What is a brand voice?

Brand voice is what you say and brand tone is how you say it. Your tone may vary between audiences, so it’s a good idea to document when to use certain tones in certain situations. The excited way you announce a new product won’t be the same tone you take on when responding to a customer complaint.

What is a jester archetype?

Also known as the clown, trickster, comedian, practical joker or the fool, the Jester is an archetype that is at peace with the paradoxes of the world. He uses humor to illuminate hypocrisy, and also level the playing field between those of power and those without.

Who created archetypes?

Carl JungJungian archetypes. The concept of psychological archetypes was advanced by the Swiss psychiatrist Carl Jung, c. 1919.

What is our shadow?

What is the ‘shadow’ self according to psychology? The ‘shadow’ is the side of your personality that contains all the parts of yourself that you don’t want to admit to having. It is at first an unconscious side. It is only through effort to become self-aware that we recognise our shadow.

What are brand archetypes?

By definition a brand archetype is a universally familiar character or situation that transcends time, place, culture, gender and age. … With the brand personality the brand archetype gives a brand a more human feel. Brand archetypes include the pioneer, the wizard, the scientist, the sage and the artist.

What are the basic archetypes?

The four main archetypes described by Jung as well as a few others that are often identified include the following.The Persona. The persona is how we present ourselves to the world. … The Shadow. The shadow is an archetype that consists of the sex and life instincts. … The Anima or Animus. … The Self.Jun 30, 2020

Why did Jung leave Freud?

Because of early sexual trauma at the hands of an older, trusted male figure, Jung found intimacy with other males repulsive. He came to feel towards Freud a “religious crush.” Yet gradually the attraction disgusted him, betraying its baser origins, and so Jung had to move away.